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07 Jul 2017

The Armenian brand “Artuyt” offers to “wrap” yourself in the art, feeling the breath of fashion at the same time.

From museums to corporate collaboration. The Armenian brand “Artuyt” offers to “wrap” yourself in the art, feeling the breath of fashion at the same time.

 

After a year of hard work, the first scarf was made after abstractionist Mihran Avetisyan’s painting “Confession”. The first customer was Arevik’s mother.


The ornaments of the Matenadaran, the museum canvas and the works of contemporary painters serve as a basis for the paintings on the scarves.


Besides famous painters Mihran Avetisyan and Karen Smbatyan, “Artuyt” cooperates with young artists. The youngest of them is only 16 years old. Today “Artuyt” scarves are presented in Milan. When talking about business difficulties, friends are optimistic: any issue has a solution.


Precisely because of the courage and endless enthusiasm the founders of “Artuyt” constantly look ahead with the world's fashion capitals on the horizon.